The information about the product I chose, it’s niche, and any other information is on the PDF attached below.
The following are the guidelines for part one (Marketing plan):
1) Feasibility Analysis:
a. Product/Service feasibility (How do you plan to “test” your product?
Surveys? Demos? And how will you calculate initial demand? )
b. Industry / Target market feasibility (General conclusion of the Industry
analysis – previous section)
c. Organizational feasibility (How do you plan to get the people you need?
Explain the resources the company will need)
d. Financial feasibility (General estimate of initial amount to start the business)
e. One page
2) Industry Analysis:
a. Environmental trends (select the variables relevant to your business plan):
i. Economic Forces
ii. Social Forces
iii. Technological advances
iv. Political and regulatory
b. Five forces analysis
c. Competitor section (with grid)
d. Competitive Intelligence strategy
3) Business Model:
e. Core strategy
f. Strategic Resources
g. Partnership Network
h. Customer Interface
4) Goals and Objectives:
i. Level of performance desired by company
j. Where do we want to go?
k. 6-8 goals maximum (representing key areas of success)
5) Expanded 4 P’s:
a. Product description (including packaging, brand)
b. Promotion / Advertising
c. Distribution strategy
d. Price (Cost or value based?)
e. Sales Process
6) Markets description:
a. Primary Market (Census data, # people, # geographic areas, # businesses, etc. Remember to provide sources)
b. Secondary Market (Census data, # people, # geographic areas, # businesses, etc. Remember to provide sources)
7) Monitoring:
a. Identify variables to monitor results
b. Contingencies (how to deal with problems)
Criteria: All the papers will be reviewed based on the following:
1. 8-10 page paper with cover page, table of contents and references.
2. Please prepare a google slides explaining the marketing plan in a separate file
The following are the guidelines for part two (financial plan);
1) Sections on paper
a. Budget sheet
b. 3 year pro forma statements
c. Ratio Analysis
d. Break-even point
e. Funding (Strategy)
2) Paper guidelines:
a. Include: Table of contents, summary, conclusion, number pages, etc.)
b. Google Slides explaining the financial plan must be in a separate file
c. Financial statements can be included in your document using screenshots from excell.
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