Read the case “JUUL and the Vaping Revolution”(Attached ‘JUUL’). Review the article from Stanford University about the marketing of JUUL, which includes images of its marketing campaigns.
By early 2020, several states had sued JUUL. Read the article from CBS News about Massachusetts’ lawsuit regarding JUUL’s marketing to underage customers.
In an APA-formatted paper of at least 4 pages, not including the cover page and references, discuss the following:
- Is there an ethical problem with JUUL’s marketing tactics? Use the ethical marketing issues framework on pg. 291 of the textbook in your analysis.
- The U.S. Federal Trade Commission regulates advertising on the basis of two criteria: deception and unfairness. Is JUUL’s marketing deceptive and unfair? Explain your reasoning.
- What should JUUL do regarding its marketing tactics? What ethical concepts lead to this recommendation?
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