Southwest CEO, Gary Kelly has hired you as a strategic management consultant and asked you to prepare a report for him that focuses on the following items:

• Identify what policies, procedures, and operating practices at Southwest are working particularly well and what changes might be needed to improve Southwest’s performance in 2020 and beyond;
• Conduct an analysis and evaluation of Southwest Airlines culture; and,
• Identify the key strategic issues confronting the company as of mid-2020.

Prepare a (3-4 page) report for Mr. Kelly focusing on the items above and the things that Southwest does right, what actions should be taken to protect the company from the impact of COVID-19 on the airline industry, and your recommendations to further improve Southwest’s performance prospects post COVID-19.

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