MGMT 194 PMSB Financial Analysis of Mc Donalds & Its Competitors Presentation

see the project guidelines, do the (1)Prepare common-size financial statements (IS, BS, and SCF)

(2)Analyze common-size B/S and I/S:

(3)Accounting Quality – Evaluating accounting quality is more of an art than a science. The point is
to form an overall opinion about the reliability of the numbers in the financial statements

this is writing paper work

and then conduct a power point with complete transcript

here is the guideline for the presentation: this is suggested to be included in the presentation and feel free to add what you think is important in the slides

• Common-size I/S and B/S analysis:
  • Time-series analysis
  • Cross-sectional analysis
  • Focus on a few I/S and B/S items that are important to your focal company’s competitive advantage (e.g., revenues, and perhaps advertising expenses/ R&D expenses; Identifying those with the largest % is a good start point, or check the firm’s strategy to see which I/S and B/S items are important.
• • Earnings quality:
  • • Assess the earnings quality. There are several ways, such as to compute the NI/CFO ratio or to compare the earnings with analyst forecasts to see if the firm consistently meets or beats analysts’ forecasts.