Analysis of Hofstede’s Cross-Cultural Values.
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Explain what the Hofstede values are and why they are so important in developing the appropriate market mix for the country. Offer information about the values that are synthetic for the country targeted and those that are of lesser impact on the culture.
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Include a chart or graph that shows the values and compares it to those for the USA. The one below does not, of course, compare the USA to USA. Instead, I compared the values to Czech. That country does not have a metaphor therefore I used one Hofstede value for Czech/USA to demonstrate how you
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a) define the value for the host culture, and
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b) to what extent the market mix will need to be adapted given the extent of the differences between the USA and the host country.
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You will need to do that for each of the five Hofstede Values.
undefinedRemember that in Application to the MKTG Plan, one needs to know which ones can be held constant because scores are close, which values are somewhat irrelevant in both countries (35-65, which is rare,) and those for which there must be significant adaptations because scores are quite diverse
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