Research Essays: An academically organised and carefully researched essay on a topic related to your interests and degree. It will follow academic standards of writing and organisation, though variation is as useful as it is appropriate. Available to all studentsPrerequisites:None — Open to all studentsKey characteristics: – Argument based on evidence – primary and/or secondary material. It will include a research question, methods, data analysis.- Text only (in most cases) sometimes supplemented by data graphics- Standard format includes: o Introduction/literature review; method; findings; discussion; further research/limitations; conclusion Submission guidelines:Consistent In-text citation with references listed in full at the end of the essay (you choose the citation style – use Endnote or similar to help you). Wordcount: 3500 words not including references.Industry Reports: Industry report – a written report organised to an industrial standard. This will include an executive summary and utilise different sorts of sources, ultimately yielding a set of recommendations that are the focal point of the report. This is available to any students who have taken the prerequisite courses (or who receive tutor permission) but particularly relevant to PR and publishing degreesPrerequisites: Master of Strategic PR students orStudents who have completed MECO6908, MECO6909, or MECO6912Other students may receive permission from their tutor on a case-by-case basis Key characteristics: A case study of a problem, challenge or weakness in a real-world industry settingMostly text, with data graphics and few, if any, images (depends on topic)Standard format includes executive summary, background research that identifies problem and leads to question, methods, findings, recommendations, may also include appendix for detailed analytical material or dataSubmission guidelines:12-point font Times New Roman or similarConsistent In-text citation with references listed in full at the end of the essay (you choose the citation style – use Endnote or similar to help you)3500 words, graphs and tables not included in wordcount.
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