Read the “McGregor’s LTD Department Store” HBS Case attached. It provides the context and details for the following scenario:
James McGregor asks you to draft a written one-page notice for all employees about his new policy. (You are often his unofficial ghost writer).
He will release the memo right away, but he wants you to insert when it should be implemented and how. He mentions Lee’s input (Lee is a minor character in the case) but doesn’t indicate approval or disapproval.
You realize there are many positives to be realized, but potential negatives must be minimized. The language has to be very diplomatic. You know McGregor expects a personal, thoughtful, and caring tone in the memo, invoking tradition and team.
McGregor’s is a retail operation, with many shifts and part-timers, so all of the company’s employees will be reading this at various times, not simultaneously.
Draft the announcement for his signature. You must include the new discount plan on this single-page Word document (choose a reasonable font and point size). I would say a 12-14 font is good with whichever spacing works (maybe 1.5) but as long as the letter is to the point, but mentions all necessary information, and Is overall good enough to post let’s say on a company website for employees.
Each student MUST also put a brief (under 50 words) separate paragraph atop the McGregor announcement about your tactics. This is solely for the instructor’s information before reading your memo. Explain your announcement strategy: why you mentioned certain things and not others, style of language, and steps you’re taking to maximize the good results and minimize negatives.
After briefing through the case study, use the second attached document to help you frame and direct the policy as I summarized and articulated in there. You are free to copy paste things written from that document and reword it in the announcement you are writing.
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