Project 5: Creating an International Business Plan
Step 3: Make Financial Projections in the Selected Country

As you continue to work on your international business plan prepare market share estimates for MediCorp’s medical device in the selected country and revenue forecasts for the next three years.

This analysis will form a portion of your final international business plan. In the next step, you’ll examine another element of the business plan, strategy implementation.

Project 5: Creating an International Business Plan
Step 4: Prepare Strategy Implementation Plan

The next step is to specify the major factors to be tracked for strategy implementation using the four perspectives of the balanced scorecard: the learning and growth perspective, business process perspective, customer perspective, and financial perspective.

Next, you will combine your marketing strategy and your financial, governance, and implementation analysis into a final report.

Project 5: Creating an International Business Plan
Step 5: Complete Your Final Business Plan

INBOX: 1 New Message

Subject:    Final Business Plan

From:        Jillian Best, CEO, MCS

To:             You

It’s been a pleasure working with you on this project. I’m looking forward to seeing the final deliverables.

The international business plan should be 10–12 pages, excluding cover page, executive summary, reference list, and appendices. Any tables, graphs, and figures should be included as appendices. Your plan should have one-inch margins and be double spaced in 12-point Times New Roman font. In-text citations and references should abide by APA format. The plan should be organized using headings and subheadings to improve its readability.

Your final international business plan should include the components outlined in the international business plan template.

Congrats!

Jillian

Your final international business plan should include key findings from your marketing strategy (Steps 1–2) and financial projections and strategy implementation (Steps 3–4). It should also include an executive summary