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Maryland Institute Art Management Frequent Flyer Programs Study Reflection

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Problem and Issue Identification

  • What are the central facts of the case and assumptions you are making based on these

facts?

this case address that merits its study in this course and in connection with the

chapter or material you are now covering?)

  • What sub issues or related issues are present in the case that merit consideration and

discussion?

Analysis and Evaluation

  • Who are the stakeholders in the case and what are their stakes? (Create a stakeholder

map if this is helpful.) What challenges, threats, and opportunities are posed by these

stakeholders?

  • What economic, legal, ethical, and discretionary responsibilities does the company

have, and what exactly is the nature and extent of the responsibilities?

  • If the case involves a company’s actions, evaluate what the company did or did not

do in handling the issue affecting it.

Recommendations

  • What recommendations do you have for this case? If a company’s strategies or

actions are involved, should the company have acted the way it did? What actions

should the company take now, and why? Be as specific as possible and include a

discussion of alternatives you have considered but decided not to pursue. Mention

and discuss any important implementation considerations.

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