Marketing—Topics (Brands and Branding)
Find a primary source article or story about a business topic (brands or branding) that could be the Basis for or be MADE into a case study, not a finished case study.
Examples should be written within the last 180 days and related to the topic covered.
1) A brief summary of the story?
2) What is the problem faced by the organization in the story?
3) How does the problem relate to a concept addressed in this course? This is the most important question
4) A reference of the source of the story with a complete citation of the publication of the publication or internet source
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