Starbucks Corporation is the organization.
- Summarize the key product/service offered by Starbucks, including the role of the customer service department or direct service required to make a sale to the customer.
- Create and defend a diagram or flowchart detailing the service delivery process. The chart should clearly identify each contact point (e.g. frontline employee, supervisor, delivery, etc.) before, during, and after the purchase. Your defense of the diagram should detail the role of each contact and assess why each role is critical to the entire service delivery process. (For assistance, review Service Delivery lecture tab and click here for a Service Delivery Infographic).
- Analyze at least three possible contact point failures in the service delivery process for Starbucks. Why do you consider these to be possible contact point failures?
- Justify recommendations to prevent or address the potential contact point failures and enhance service delivery at Starbucks. Be sure to consider how customers will benefit by your recommendations.
- Defend a statement positioning the brand around the new/improved services.
- Paper must be in APA 7th edition format
- Paper must be 6 to 9 pages
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