Marketing strategy report 1

Your report needs to address the following areas and related
to the assessment criteria as marked:

1. Introduction (aim, objectives and structure of report) ,
   200 words (Assessment Criteria, A, D)
2. Critically analyse the emerging market in the chosen
   country (using a suitable marketing analysis tool), 500
   words + tables and figures (Assessment Criteria, A, D)
   (PESTEL analysis)
3. Investigate the key customer profiles (your target
   market) of the market, both domestic and
   international, 500 words + tables and figures
   (Assessment Criteria, A, D)
4. Assess whether the digital example (official website)
   chosen in assessment 1 would work in the chosen
   market 750 words, (Assessment Criteria, A, B, D)
5. Discuss how the brand would communicate its key
   messages to their consumers in an online and offline
   environment? Consider the impact of cultural and
   responsible marketing practices and how this differs
   from the home country of the organisation, 750 words
   (Assessment Criteria, A, B, D) (AIDA model theory)
   (Lecture4)