Marketing Strategy and Planning

The company chosen is Marvel Entertainment using appropriate strategic frameworks, you are required to produce a situation analysis, in report format. The analysis should include the following: Environmental Analysis Market Analysis Competitor Analysis Customer Analysis Internal AnalysisIn addition, you should include a SWOT analysis, a number of key concepts such as strategic groups, the value chain, segmentation etc and, a summary of the key issues your chosen company faces. You are advised to pay particular attention to the strategic frameworks/theories/tools available for conducting a situation analysis.
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