*************The previous four papers are attached two the and will need to be compiled into the final draft**********
Please review this papers before bidding, thank, you.
Compile the previous four (4) assignments, as well as adding the marketing strategies.
Write
an eighteen to twenty (22-25) page paper in which you:
- Write an
executive summary of your marketing plan. - Provide the
company’s mission statement and company introduction. - Provide the
company’s branding, pricing, and distribution plan. - Provide the IMC
and customer satisfaction plan. - Provide the
following information about the marketing strategies:- Discuss
the company’s competitors, and its strengths and weaknesses. - Determine
the differentiation strategy in relation to the closest competitor. - Explain
whether the company’s intention is to be a leader or follower within the
industry. - Assess
the macro-environmental issues (legal, technological, social, and
economic) trends with which the company must operate. - Identify
the most significant trend to impact the business and discuss how the
company intends to minimize or capitalize on this trend.
- Discuss
- Support your
marketing plan with at least ten (15) reference sources that discuss the
nature of the assignment.
Your
assignment must follow these formatting requirements:
- Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format.
Check with your professor for any additional instructions. - Include a cover
page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the
reference page are not included in the required assignment page length.
0 comments