Marketing research Question

I had to post this again because it is not a writing question, sorry.

PROJECT BACKGROUND Imagine your group as a marketing research team. A company has approached you and asked you to conduct marketing research for them. The goal for the research project is to identify opportunities for them to expand their target market. The company has chosen consumers aged from 18 to 44 years old who are users of a chosen product/service category as their target population. MANAGERIAL DECISION PROBLEM In order to develop a tailored marketing strategy, the company wants to establish the profile of this target population. Furthermore, the company classifies their target population into two segments: those who purchase their product/service regularly (Regulars) and everyone else (Non-Regulars). They want to investigate if they can convince Non-Regulars to become Regulars. The company would like your team to identify four major factors that will affect the purchase decision. To know what marketing actions they can take, they want to know if the importance of these decision factors are different between Regulars and Non-Regulars. They also want to know if Non-Regulars have a different perception of their products and its major competitor’s product/service

Previous INFORNATION you will need

• factors that you will use in your research project:
  • The name of your company: Storm Energy
  • The product/service category that this research project is going to investigate:
    A healthier alternative to ease people off of caffeine.
  • Determine one major competitor that your team is going to compare your company with for the group project: Red Bull
  • Consumers take into account several factors when making a purchase decision.For example, when choosing a laptop, price and screen size will affect consumers’ decision.Determine four factors that influence the purchase decision of your chosen product/service category.
  • Price
  • Less caffeine
  • More Vitamins/Minerals
  • Zero calories

  What you hsould do is compleat the RESEARCH QUESTION parts
  “This section lists all the research questions. In addition, it explains the relationship between research questions and the managerial decision problem. That is, explain how answers to these research questions can solve the managerial decision problem. Please note that you do not provide answers to the research questions here. Additionally, you need to replace the decision factors in research questions 2 and 3 with the factors your team choose.

  PLease look into the pictures to see research Q1- Q3