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marketing research proposal (2300 words)

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topic The topic is the impact of the new crown pneumonia on the purchasing behavior of Perth residents

Assessment brief:

Based on a research gap identified in your literature review, you are to develop a research proposal that addresses this gap. The main objective of a proposal is to present and justify a research idea and explain a suitable practical approach to your study.

Structure:

  • Title
  • Introduction
    • Discuss your chosen’s topic relevance to a current issue/industry context.
    • Briefly introduce the reader to key issues/topic
    • Explain how your proposed addresses one or more research gaps.
  • Research question
  • Research objectives
  • Development of research model and hypotheses/propositions
    • Describe and justify the relationships between the different variables/constructs that need to be examined to solve the research problem.
    • Develop adequate research hypotheses or propositions.
    • Illustrate your hypotheses or propositions in a research model.
  • Research methodology
  • Timescale and resources
  • References
  • Develop a title that is suitable to your proposal. The title needs to be consistent with the proposed research methods and topic.
  • State your research question.
  • State your research objectives.
  • Justify your overall research strategy to the problem you have identified.
  • Describe and justify your sampling frame, procedure, and overall research strategy.
  • Describe and justify your data collection methods.
  • Justify the proposed data analysis.
  • Address ethical issues relevant to your proposed research.
  • Propose a realistic timescale to your study (use a table format).
  • Outline required resources for the completion of your studies.

Mandatory:

  • Word Count: 2500 +/- 10% (excluding appendices and references)
  • Formatting: Times New Roman/Calibri/Arial, 12pt, 1.5 spacing, Justified
  • References: Chicago referencing (http://libguides.library.curtin.edu.au/referencing…) and using a minimum of 10 academic references. If you are unsure what an academic reference is, please check with your tutor.

Submission:

  • Assessment to be submitted via the TURNITIN link on Blackboard that can be found in the respective assessment folder
  • Please refer to Blackboard and the unit outline for specific date & time for submission

Checklist to help you prevent plagiarism in your work: Click here

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