Marketing Research Practices

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

In preparation for the survey to find out more about the customer, determine the target market. Develop a profile for the target audience. Conduct secondary research on your company/client’s product or service and target audiences. Answer the following questions in your target customer report:

• Why is it important to select a target market first in the research process?
• Who is the target market?
• Identify the target market’s personality traits, interests, and lifestyles.
• What research did you use to determine the target market?
• List 2–3 resources used to determine the target market.
• State how identifying the target market will help you develop the research design survey.