Please answer each question in 150 words minimum. Cite your references and assign references to each question.
1. Effective Marketing Communications:
What steps should be followed to try to ensure marketing communications are effective meaning they reach the right audience with the right message at the right time?
2. Database Marketing:
What is database marketing and what is needed for it to be effective? What are some of the potential shortcomings of the databases or lists that may be used as the basis of database marketing?
3. Billboard Effectiveness:
What do marketing experts say about the effectiveness of advertising on roadside billboards? Are they appropriate for any type of product or service? How about the effectiveness of static or scrolling billboards at sporting events or live concerts? About how much does it cost to advertise on a static, roadside billboard? For a scrolling billboard at a stadium or live concert venue? How do these costs compare on a per thousand audience members reached basis to, let’s say, major newspapers or TV commercials?
4. Strengths and Drawbacks of Various Communications Channels:
There are many communications channels from which marketers may choose. Not all are the same in terms of their ability to reach specific audiences, to impart information, to educate, or to persuade. Highlight, please, some of these differences by communications channel type.
5. Use of Social Media:
It seems as if one or more new social media options spring up every few months or so. How easy or difficult is it to market a product or service via the various social media options? Are they the same, let’s say, in the US, European, South American, and the Asian areas of the world? How might an entrepreneur’s or small business’s choice of which social media to use change depending on what they have to offer and/or who their respective target markets are?
6. Key Design Elements of a Good Website:
Numerous opinions about what makes for a good Website exist. What do some leading experts have to say on this topic?
7. Pros and Cons of Online Marketing?:
As with any communications channel, online marketing has its advantages and disadvantages. What do some leading experts assert as being these pros and cons? Is there any way to overcome the drawbacks?
8. Digital Communications:
What constitutes digital communications beside those on the Internet? What are some of the benefits and potential pitfalls of each type of digital communications? Course Resource: Kotler, P., & Keller, K. L. (2012). Marketing management. Upper Saddle River, NJ: Pearson/Prentice Hall.
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