*****First Assignment- Portfolio milestone outline
YOU CAN CHOOSE ANY TYPE OF PRODUCT
Submit an outline of your marketing plan to your instructor for review and feedback. Be sure to include the following in your plan:
The outline can be 2 pages.
- Company overview
- Objectives or goals
- Situational analysis
- Segmentation, targeting, and position analysis
- Marketing mix
*****Second assignment- Attachment below
Write a paper using Occidental Aerospace and Standard Machine Corporation as your examples, and explain pricing objectives.
- Discuss price elasticity
- Discuss the total cost of this transaction
- Finally, explain which of the three choices presented by Scott Palmer you would choose and why.
In your analysis and evaluation, be sure to discuss and reference concepts from the textbook and required readings. Complete additional research in the CSU Global library.
Your paper should be two to three pages in length, not including the cover and references pages, and conform to the CSU Global Writing Center (Links to an external site.). Include at least two scholarly references in addition to the course textbook. The CSU Global Library is a good place to find these references.
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