Marketing PLan/ Vera Bardley Inc -powr point format

pick a publicly traded company (NYSE or NASDAQ) in which you are interested (already picked). You will then study this company through their annual reports and other available resources; analyze external environment and their strengths and weaknesses, identify a potential new market opportunity upon which the firm can act, and propose a plan of action for that opportunity. I want you to tell me three companies in which you would be interested in having the CMO role, and I will “hire” you for one of those jobs.

Besides following the rubric of the marketing plan, you need to consider the following in your marketing plan:

1. Develop an initial pricing proposal.
2. Decide on your marketing channels.
3. Decide on your communications mix.
4. describes the specific product or service attributes of your selected opportunity.
5. choose one opportunity which you will develop for the marketing plan and submit this opportunity for my approval.
6. When you work on your first year’s income statement,this income statement should be prepared for each quarter of the year, and should include gross revenues, cost of goods sold, gross profit, operating expenses which include marketing expenses such as selling and advertising and any development expenses that could be incurred, and finally operating profit. It is not necessary to estimate taxes or show net profit. Your income statement need only reflect the INCREMENTAL improvements in income that your marketing plan will contribute to your publicly traded firm. In other words, if your firm has an annual operating profit of $10,000,000.00 and your marketing plan will add $1,000,000 operating profit, you can show only the $1,000,000. The most important aspect of this part of your marketing plan is developing your forecast, so be sure to review the techniques for forecasting that were covered in Ch. 3.

The assignment is to be completed in PowerPoint, as most organizations today use this format for marketing plan communication with management. Your PowerPoint deck should include at a minimum text, graphs, tables, and bullet lists. It may also include photos and videos.

The marketing plan presentation – not the separate marketing plan –

should contain at least 4 slides (without cover or ending page) and at least 3 of the following elements: graphs, tables, photos, videos, and/or text. The 4 content slides should cover: • Company Summary and SWOT analysis • Market Strategy Recommendation • One detailed element of the marketing plan (e.g., if a new market segment – which one and why, how does research support it? If a new product or service – discuss one of the 4 P’s • Financial projection .