Before getting in to the details of what the work is about… Only bid if you’re aware of Stratsim software and how it works. We are team FirmD in that and we are in the process of making decisions for the period 5 out of 9. Our assignment is to develop a Marketing Plan which shares details of FirmD, what our current situation is for period 5 and how we gonna proceed going forward. I have attached what all should be included in the document below and will be sharing the necessary document files from the software through cloud link later in the comments, which will help you prepare the document.
A “Corporate Marketing Plan” is the management team’s road map for running the firm over its 9 years period of control.This marketing plan will be given to the instructor in a bound form.This plan should be between 5-6 pages in length, double-spaced, Times Roman Font, size 12.
The format of the marketing plans must include the following sections:
Mission Statement- Corporate Strategy
- Selected SBUs: product forms (trucks, SUVs, etc.)
- Marketing Segments & Strategies (4Ps) for these Segments
- Manufacturing Strategy/Development Centers
- Marketing Research Strategy
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