In the corporate world, you will often work in groups or
teams to work on projects or reports. In this course, you will work in groups (to be
assigned by me) to research and write a complete four years marketing plan, for a new
venture [ service sector] they are going to establish in Canada. The marketing plan will
count for 25% of your grade. Since this is a major assignment, please plan your time
accordingly. The plan will require you to critically analyze the current environment, your
organization’s strengths and weaknesses and generate recommendations in light of
your budget (e.g., $400,000) and other constraints. Your paper should be between 12 and 14 pages in length.
1.Marketing research
Conduct market research (Required both primary and secondary data)
2. STP (Segmentation, Targeting and Positioning)
3. Stage of the product life cycle
4. Marketing mix
5. Marketing Budget ($400,000)
6. Control/monitor
Prepare Income Statement (Profit and Loss Account) for the present year plus upcoming four (4)
years and elucidate how your marketing plan gives a positive impact on the overall performance
of the business.
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