As the final step in your marketing plan, you will create a narrated PowerPoint presentation. Your presentation should be about 7-8 minutes long and cover all the major parts of your project.
The Presentation
A narrated presentation to the class not to exceed seven (7) minutes in length. You should assume that you are presenting your plan to a potential investor or lender – a professional business audience (think TV’s Shark Tank).
Your slides should follow this format and sequence:
• Cover slide which includes your name and project
• You may have optional slide(s) with pictures or relevant images
• Product description with FAB – 2-3 slides
• SWOT – 4 slides (one each factor)
• Segmentation – 2 slides (one each segment)
• IMC – will vary, but commonly 3-5 slides
• Closing
• Reference list – you are required to keep a list of all sources other than the course materials (text, module content, this guide) used to develop your plan. Include these as your final slide.
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