1 MKTG, 12th Edition, by Charles W. Lamb, Joseph F. Hair, Jr., and Carl McDaniel; Publisher: South-Western.
2 Marketing Management, 15th edition. Kotler and Keller. (Recommended)
attached is the project proposal
you are required to do the following
Final Written Report The final written report should be all about the marketing plan for your chosen product. The key elements that should be included in the marketing plan are:
ï‚· Executive summary
ï‚· Product/service/brand information ï‚·
SWAT analysis
ï‚· Strategic Marketing Objective(s)
ï‚· Segmentation/Target market/position
ï‚· 4 Pâ€s strategy
ï‚· Success measures
The final written report should be double-spaced, a font size of 12, and not exceed 40 pages including names of all group members, charts, tables, etc., and references (MUST be citied appropriately).  The final written report will be judged based on the overall quality (format, spelling and grammar, etc.) as well as how well you use the course concepts.  The final report should be written in professional manner and business style.
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