I need help with this assimgnet, it is a matrix and I will need this assigment by 6-01-15 5:00pm the latest.
Below are the instructiosn for this assimgent.
Demographic and Psychographic Perceptual Segmentation Please use the attached matrix to complete this assignment.
Instructions:
Marketers use individual characteristics to divide their customer audience into segments. The most common categories are demographic and psychographic segments. Demographics are relatively easy to define and typically include income, education, ethnicity, geographic location, employment, etc. Psychographic can be a bit more challenging and subject, like social groups, hobbies, shopping preferences, political persuasions, religious beliefs, emotional issues, etc.
Use the attached chart to give us your perceptions of the consumer demographic and psychographic behaviors and characteristics for the four products or providers listed on the chart.
SupportingMaterial:Basic Marketing, Ch. 4Segmentation Matrix
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