Marketing Management – Week 4

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Question 1: Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to each of the following questions:

  1. This question gives you more market sizing practice (it’s a skill you’ll need). Using the logic from the chapter, try to estimate the possible market for the number of pairs of football pants a manufacturer could sell in your city. Hints:
    1. Go online and find the number of high schools in your city’s school districts. If you live in a large city, focus on only the largest school district.
    2. Assume that 90% of those high schools have both a varsity football team (with 40 players) and a junior varsity team (35).
    3. Assume also that each player gets 2 pairs of game pants (one in the dark school colors, and one in the light), and on average, 1.5 pairs of white pants for practice

Question 2: Choose a product that you would like to introduce in the market. Create a profile of your target market and to discuss the reasons for choosing this market.

Question 1 should be 2 page paper and question 2 should be 1 page paper. Your paper should be in APA format (including Times New Roman with font size 12 and double spaced).APA formatting and citation should be used.

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