REQUIREMENT
Choose an existing organisation (not a brand or product line)—it has to be recognisable as a separate entity, though it might be a subsidiary of another
organisation. It may market a single brand (or brand line) or many different brands and/or products.
Gather as much information as possible about this organisation’s market and its current status. Conduct a marketing audit of the organisation. Present
it in the form of a written report.
Your report should start with background description for the company and the market(s) it operates on. It should contain both PEEST and SWOT
analysis. It should identify three or more major issues facing the organisation; consider both the positive and negative factors affecting the organisation
when deciding on these issues: they should represent confluence of the factors identified in the preceding analysis.
The audit should conclude with suggestions for dealing with the identified issues.
Your report should consist of no more than 3000 words (excluding references). It should be written individually. It will account for 80% of your module
grade.
Plagiarism and other unfair means of producing work will not be tolerated.
NEED VERY HUGE REFERENCES TO SUPPORT YOUR ANALYSIS !
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