600 words minimum = 2 1/2 pages double spaced
APA FORMAT
“Some new products experts maintain that getting close to customers through intensive research is the only way to develop successful new products. Other experts disagree and maintain that customers can’t possibly provide useful feedback on what they don’t know and can’t provide insights that will lead to breakthrough products.” Please take a position and justify (make sure to explicitly apply and cite something from each required reading).
Read the required articles and search additional articles when needed.
Required readings:
- Slater, Stanley F., and John C. Narver. “Customer-led and market-oriented: Let’s not confuse the two.” Strategic management journal (1998): 1001-1006.
- Haig, Brian D. “The importance of scientific method for psychological science.” Psychology, Crime & Law 25, no. 6 (2019): 527-541.
I HAVE THESE ARTICLES ATTACHED.
ALSO USE THE COURSE TEXT BOOK:
Marketing Management (15th Edition) by Philip T. Kotler and Kevin Lane Keller; Publisher: Person; ISBN-10: 0133856461; ISBN-13: 978-0133856460.
Please cite and list references in APA format
0 comments