2-3 pages (excluding list of reference) single-spaced
since oct 2013, starbucks has acquired teavana tea and started offering craft soda in its coffe shops. When organizations expand into new products, markets or industries, their original purpose may become irrevelant.
do you think starbucks is drifting away from its core business(cofee) by undertaking these new initiatives?
to support your argument, conduct porters 5 forces analysis on starbucks, and evaluate its mission statement. after undertaking porters 5 forces analysis, do you think these new initiatives would help starbucks to improve its competitive position in 5-10 years? are these new initiatives fall in the broad class of needs that the company is seeking to satisfy?
Reminder: in the 5 forces analysis, you are expected to provide evidence and/or argument to support your claims; summarize the economics and social factors relevant to the development of the industry and growth of the company; describe marketing strategies that the company has used to stay competitive in face of the 5 forces. Use MLA reference style throughout the report.
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