Provide two examples of products sold by multinational enterprises in Saudi Arabia. One example should be a product that follows a global standardization marketing strategy; the second example should be a product that has been adapted for the Saudi market. Explain whether or not the standard product marketing strategy is appropriate for the Saudi market. Then, explain whether or not the adapted product marketing strategy is appropriate for the Saudi market.
- Embed course material concepts, principles, and theories (which require supporting citations) along with at least two scholarly peer-reviewed references in support of your answer. Keep in mind that these scholarly references can be found in the Saudi Digital Library by conducting an advanced search specific to the scholarly references.
- Use Saudi Electronic University academic writing standards and APA style guidelines, citing references as appropriate. Post your initial response early and check back often to continue the discussion.
Your well-written paper should meet the following requirements:
- writing standards and APA style guidelines.
- Be sure to support your statements with logic and argument, citing all sources referenced
- Write 4 paragraph essays (Introduction, body, and conclusion)
Sincere Regards,
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