Individual Assignment
Write a marketing case related to an existing brand. This can be in Kuwait or anywhere else in the world. The case has to focus on some aspect of marketing including but is not limited to: overall marketing strategy, branding, pricing, promotion, international marketing strategy, positioning among others.
The case should be a maximum of 10 pages single-spaced.
The case should include the following:
- Overview about the company/brand
- Background about the marketing issue
- Marketing strategy/tactic
- Analysis of the marketing strategy/tactic
- Lessons learnt
- Recommendations
The information for this case should be based on mainly secondary sources. You can do some primary data collection if possible.
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