This is your final IMC plan. You will use content from the first 4 Individual Projects to complete the submission. This will be presented to the client, be persuasive in your recommendations.
Include at least 3 media from the following:
Broadcast Advertising
Print Advertising
Outdoor/Out-of-Home Advertising
Sales Promotion
Direct Marketing (traditional)
Interactive Marketing (New Media)
Public relations (PR)
Personal Selling
Part 1: Media Choice 1
Why was it chosen? What objectives will it achieve?
Advantages/drawbacks
Detail the media plan: What forms will be used, when, and how often?
Who will it target?
Creative concept (headline, copy, visual elements)
Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.
Part 2: Media Choice 2
Why was it chosen? What objectives will it achieve?
Advantages/drawbacks
Detail the media plan: What forms will be used, when, and how often
Who will it target?
Creative concept (headline, copy, visual elements)
Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.
Part 3: Media Choice 3
Why was it chosen? What objectives will it achieve?
Advantages/drawbacks
Detail the media plan: What forms will be used, when, and how often
Who will it target?
Creative concept (headline, copy, visual elements)
Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.
Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 6 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 9–11 pages in length.
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