Company Introduction _MKT 500 Week 3.doc
Assignment 2: Marketing Products
Continuing to build your marketing plan, this assignment focuses on your product and service. Remember from the Assignment Overview that your product must also have a service component.
I have attached the previous Assignment to continue to build on it.
Write a four to five (4-5) page paper in which you:
Discuss the type of product the company will offer and identify its primary
characteristics.
Discuss the service component of the product and how it will be used to
enhance the product
Explain how the product could be expanded to a product line, and the depth
and breadth of the line.
Determine how the core business may change in response to industry or market
changes.
Support your marketing plan with at least two (2) reference sources that
discuss the nature of the product.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
- Include a cover page containing the title of the assignment, the student’s
name, the professor’s name, the course title, and the date. The cover page and
the reference page are not included in the required assignment page length.
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