Graduate-level essays are to be written and will be used to measure the student’s understanding of the course material. Please make sure you write these answers/essays by conducting some research and citing both our text and external credible sources. It adds value to your discussion question answer and will certainly boost your points. Please follow the APA form and style of writing. You are to aim for 2-3 paragraphs per question.
Needs to be original
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Based on what you have learned in this course what would you tell her.
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Define and discuss cross-border alliances. What are they and how do they work?
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What are the benefits of list segmentation to direct marketers?
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Why do marketing managers need research and what is its role in decision making?
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Marketing strategy consists of selecting a segment of the market as the company’s target market and designing the proper marketing “mix” that meets the needs of that segment. Discuss how this is achieved. |
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