marketing communication

Think of a marketing communication (ad, letter, email, billboard, display, etc.) that ultimately led to a change in your attitude toward a product, service, or experience.
-Describe the product, experience, or service-Describe the marketing communication-Analyze which attitude molding route the marketing communication used:-Conative route: It changed your actions somehow (sample product, free trial, etc.) and that led to a change in your feelings and beliefs about it-Affective route: It changed your feeling about it, and that led to a change in your beliefs and your behavior toward it-Cognitive route: It changed your beliefs about it, and that led to a change in your feelings and behavior toward it-Tell us how it successfully used this route to change your attitude
 
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