- Question need to answer:
- Discuss how these brand elements are used for IMC. integrated Marketing campaign
- Brand name:
- L’Oreal ParisThe L’Oreal Paris brand division of L’Oréal Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass.Founded in Paris, the symbol of professional beauty and romance, L’Oreal Paris has a long history of over 100 years of “making the best of beauty available to all.”As the name suggests, “L’Oreal Paris” gives the customer the impression of the professional and luxurious personality of the brand, inspiring the inner confidence of all women.
URL:
Official website: https://www.lorealparisusa.com/Easy to remember and understand.
Logo:
Simple but effective. Can be printed on any packing.
Spokespeople:
Most of them are female celebrities of all ages, colors, and backgrounds that have both popularity and outstanding works. (Jennifer Lopez, Kate Winslet, Aja Naomi King, Helen Mirren, Camila Cabello, Elle Fanning, Gong Li…)
Slogans:
“Because You’re Worth it”The slogan was first brought in the 1970s. It represents the essence of this brand as a whole, symbolizing the pursuit to empowering individuals of all cultures, ethnicities, and backgrounds to embrace their unique beauty and reinforce their innate sense of self-worth.
Packaging:
For skincare and makeup products, L’Oreal tends to use simple colors with metallic elements to differentiate the brand from other cheaper drugstore brands. As for hair care products, the brand tends to emphasize professionality. However, we also see some inconsistency in packaging, some skincare products are lacking the loreal identity and seem to be very similar to other brands. All products’ packaging has the L’Oreal Paris logo on the top. This indicates that the brand has confidence in its products. The brand is also considering using sustainable packaging.
Store decoration:
Lack of consistency among owned retail stores and other retail stores such as CVS
Marketing Brand Strategy Integrated Marketing at LOréal Discussion
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