assignment topic
– Australian Dairy farmers
– Hybrid car (choose one brand)
– Australian wool industry
– Business schools in Australia
– HSBC
– Bank of China
– Organic food
– Health and fitness industry
– Research industry (example CSIRO)
– Any non profit organization like Red cross or Salvation army
– Any small to medium size company in Australia
assignment critaria as follows
– Executive summary
-Situation analysis (SWOT), industry analysis
– Marketing strategy
– Market opportunities
-Financials (project profit/loss)
– Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
– Comments on both Micro and Macro environmental forces affecting the company
– Brief analysis of consumer perceptions and behaviour about the brand/company
– Marketing Mix (brief discussion)
– Controls
– Your comments or any recommendations
· References Harvard style
word limit (3000)
· Research at least 3 to 4 academic articles on the topic
· Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
· To do well groups need to do a quality research and follow the structure with application of marketing concepts.
· 12 slide for presentations, regarding about the assignment so I have to present. Which assignment you going to do need power point slide.
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