Marketing and Advertisement Coca Cola Company Strategic Analysis Presentation

PART ONE Submit your complete and final Capstone Report

PART TWO: due to the capstone class Submit your presentation (PPT) that must include the following sections:

1. Title of paper (1 slide) a. Include IRB approval number on this slide along with names of collaborators (if applicable)
2. Motivation and Problem Statement (1 slide) (Why should anyone care?)
3. Background and significance of the project [Chapter ONE – Introduction] (1 slide)
4. Research/policy/evaluation question (1 slide)
5. Methods & Study Design [Chapter TWO – Research Methodology] (2 slides)
   1. Study design (1 slide). Give an overview of study procedures and/or data collection techniques.
   2. Discuss measures, variables, and instruments.
   3. Types of analysis conducted
6. Results or Outcomes (3 slides)
   1. Present key results and key insights, this is the main body of the talk.
   2. Do not try to cover all results superficially; cover only key results well. Highlight interesting, counterintuitive findings
   3. Do not just present numbers; interpret them to give insight.
   4. Do not present dense, large tables of numbers. Use graphics, pictures, and figures to help the audience visualize results.
7. Summary /Discussion (2 slides)
   1. Summarize major findings
   2. Discuss the implications of findings
   3. List study limitations and how they were mitigated
   4. Present the next steps for research on this topic and policy or programmatic recommendation
   5. https://open.oregonstate.education/strategicmanagement/front-matter/introduction/  here is book web

Part two here is the link https://open.oregonstate.education/strategicmanagement/front-matter/introduction/