Not sure if the general direction of the paper makes sense. Conclusions
need more meat and need to be adjusted. If the direction makes sense,
the data needs to be re-calculated with the UA data (Data range March 1
2020-February 28 2021) from the google merchandise store (trial
account). Not sure if the general direction of the paper makes sense.
You are required to prepare a report that demonstrates your analytical skills acquired during the module.
The main task is to conduct a purposive and meaningful analysis of
recent google analytics data from Google Merchandise Store and present
the results from the analysis and its interpretation in an effective
manner utilising statistic.
At the beginning of the module, students will be provided access to the google analytics account. The student should:
1) first look at the data available in the google reports
2) identify meaningful and purposive study objectives specific to a
time/period of analysis, which includes recent data to the delivery of
the module, for Google Merchandise; you should specify what you want to
extract from the data that can be useful for improvements (e.g. increase
online sales in a particular area)
3) analyse and interpret the data available in the reports.
Grading Scale willfollow, as well as data set
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