Paper Format
The final paper will have the following format:
1. Title page
2. Table of contents
3. Introduction
4. Review of your research question
5. Review of findings
6. Implications for marketing practice
– In your paper be sure to present arguments that support a given perspective as well as arguments that refute it.
– Papers should be typed, double-spaced, grammatically correct, and include a works cited list in APA style. It should be typed in 12-point font. If you are submitting your work in a folder, your margins should be 1 and ½ inch for left, 1 inch for the right margin and 1 inch for top and bottom. Otherwise, 1-inch margins are acceptable. And it should be 12 typed pages.
More detail you can see in the attachments.


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