(6.2) Discussion 1
In your initial post, make an investment pitch to your peers describing the franchise you selected. Besides the IFO and franchise websites, you might want to gather additional information from current business periodicals and news. Research the market opportunities for that product or service, investment costs, and the vertical marketing relationship between distribution channel partners. Lastly, discuss any trends and developments pertaining to the investment opportunity.
https://www.franchise.org/franchise-opportunities/… I chose ( ZAXBYS)
(7.2) Discussion 2
Identify and post an image of a sales promotion in your local area or online. Assume the role of a brand manager and in your discussion post, describe the target audience (i.e., consumer promotion or business customer), promotional objective(s), and the promotional tool. Discuss whether or not the short-term sales offer “rises above” the promotional clutter?
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