This assessment is based on the simulation. students are expected to compete against other teams in their tutorial in a marketing simulation game. In this final assessment task which is involve two parts:
1) Tactical Implementation Plan: Groups are required to use the information that the team members gathered individually, build on their understanding gained from decisions in relation to the market environment, target market and recommended strategies from Assessment 2, and the weekly decisions made as a team during the marketing simulation game to develop a tactical implementation plan applying the marketing mix, marketing communication strategy and media channels.
Throughout the assessment, groups will consider the ethical, social and cultural issues in the marketing context and demonstrate professional skills through critical thinking in developing a logical and commercially robust marketing implementation plan that will meet the marketing objectives and strategic competitive position.
2) Reflections: Demonstrate what you as a team have learned through the process of marketing your jeans brand, developing and revising your marketing strategy, including all marketing mix elements, analysing target markets, competition and performance, as well as receiving insight from the various departments of your virtual organisation. As part of this reflection, groups are required to identify two marketing strategies implemented in the simulation (one that was successful and another that was unsuccessful) using marketing concepts and terminologies learned throughout the course, and explain why the decisions were made. Finally, groups should identify alternative strategies that they could implement in the future if they were to encounter a similar problem as marketing professionals. Groups should draw from and reflect on their collaborations and team work.
market plan + power point for presentation( 10 min)
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