Part 1
A new group of primary care physicians have decided to locate in a suburb of Washington, D.C. After conducting some primary market research on the area, the group’s research firm has characterized the community as comprising Boomers, Gen-Xers, and a significant number of N-Gen white-collar workers, all employed by high-tech and consulting firms located in the outer belt that surrounds Washington, D.C. What are the implications of this market profile in terms of how:
a) How the office setting might be configured?
b) How office scheduling and hours should be constructed?
Source: Chapter 6 Problems (Essentials of Health Care Marketing – Berkowitz)
Reply to 2 peers on separate days
Part 2
Answer the following End-of-Chapter Questions:
|
Chapter |
Questions |
|
4 |
2, 3, 7 |
|
6 |
1, 2, 4 |
|
7 |
1, 2, 3, 4 |
Part 3
Project Continuation
“Create a Marketing Plan”
Title: A new physical therapy clinic.
Outline
Management Summary
Economic Projections
The Market – Qualitative
The Market – Quantitative
Trend Analysis
Competition
Problems and Opportunities
Objectives and Goals
Action Programs
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