Group project: I will help you form a group of 4-5 students. The project requires you to read the book Predictably Irrational by Dan Ariely. Your group should choose one chapter in the book and complete the following steps.
Briefly describe the main idea, the studies, and findings in your chosen chapter(s)
Replicate one study in the chapter using the same or a similar experimental design. Collect data from your experiment. Choose the right hypothesis testing or statistical analysis method to replicate the analysis in the book. Report your findings.
Discuss how marketers can make use of this/these principle(s) to create value. You can also discuss how we can help consumers maximize their welfare using this/these principle(s)
I just need few slides for my part of my group’s Powerpoint ( starting from slide 7)
https://docs.google.com/forms/d/1suSpQCl-oCINJx-OA… (Survey)
https://docs.google.com/presentation/d/1vD7XK2f58e… (My group’s Powerpoint)
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