Manchester Community College Consumer Products & Marketing Considerations Discussion

Prompt and Questions to Answer

1. Select a product you are familiar with and explain the stages of the product’s life cycle.
2. Explain different ways in which a company can extend its mature stage.
3. Your initial post is to be 3-4 paragraphs in length.
   

   Prompt and Questions to Answer

   1. Choose a product that you or someone you know has purchased recently.
   2. Is it a Convenience, Shopping, Specialty, or Unsought offering?
   3. What leads you to believe so?
   4. Your initial post is to be 3-4 paragraphs in length.

   Objective

   The objective of this individual or group task is to develop a new marketing plan for a product or service of a given U.S. brand. It will be a company that is easy to research, one that has been written about regularly in marketing magazines or one that students have access to the information via the world wide web. No direct contact is allowed with organizations unless students have a prior personal or professional relationship. All research should otherwise be desk research or observation. After researching a brand review the products and services being sold.

   Section #2

   In 3 – 4 pages (not including the title and work cited pages), provide a summary of a well-known company:

   • What products are offered to the company’s customers?
   • What are the company’s strengths, weaknesses, opportunities, and threats in the marketplace?
   • What is the company’s marketing environment?