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Managing Equity of Products and Brand Equity Questions

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  • (1) Consider a product you are familiar with.
  • Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets. Respond to this part of the assignment in a minimum of 250 words and 2 resources which should be added at the end of the response. No need for a cover page or reference page.
  • (2) This is the second part of an earlier assignment (attached)
  • Please use the template and only include Part B. (remove the instructions and examples)
    Under each area include 3-6 elements:Internal DataSecondary DataPrimary DataCustomer Relationship Management
    There is a correction on the worksheet but I am not able to correct it. Under Secondary Data the example is incorrect. The example uses Retail Store Analytics as an example. A better example of Secondary Data is the U.S. Census. Please let me know if you have questions. Thanks. Be sure to include properly cited references and a reference page for this part of the assignment.

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