Task 1: Select a product/company of your choice.
You may choose the product/company from the listed industry/sector; Food & Staples retail/ Food
products and beverage/ household and personal product/ Automobile / Retail – apparel/ Airlines/
Electronic equipment etc.
Send the name of your product/company to your lecturer. This is to ensure this is a suitable
company for you to analyze. Before submitting your company for approval, ensure that the
information that you will need is available.
(Before starting on the report, please let me know what your selected product/company is as I have to get it approved first by my lecturer)
Task 2: The task is to illustrate the key concepts in Managerial economics being applied in the selected
company. The main learning objective is to apply knowledge from the course material and
teaching sessions/materials to a practical situation and recommend any change and improvements
in business practice.
You should report on chosen product/company’s:
a) The current situation in the country / regional market (products / competitors/ sales practices/
pricing/ trends, opportunities and threats/ key success factors)
Factors and trends influencing Demand (taste & preference/ Income / number of buyers/ price
of substitutes and compliments / future expectations)
Factors and trends influencing supply (cost & technology / price of substitute goods and
services/ future expectations)
b) Recommendations that you would make to your chosen company in relation to future
developments and possible expansion in this market, taking a three to five year framework.
Ensure that your work includes a brief introduction to the company and the context in which it
operates and has sufficient depth and detail so that your recommendations are justified.
Where possible, academic material should be included to ensure that your report is both
comprehensive and complete.
The written submission should be word processed and presented in report form.
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