Analyze a pre-selected case and prepare a 12-minute oral presentation that identifies the key issues and provides recommendations for improving the company’s competitive position.
This is a group assignment, my other group members would do introduction, Porters analysis, Vrio. I would do the solutions and the conclusion. Ask me if you have any question. I need like 2 slides to outline what I would talk about and then the transcript, which should be 2 and half mins long. Below is more info about the Competition presentation and the case is attached.
Reminder: this case was in 2017, if you want to use external sources, all the sources should be before that time.
Purpose of the Case Competition: To judge the ability among students to distill a case situation (including data) into
actionable creative recommendations that are supported logically with the use of reasonable assumption (if the data are
not complete) as well as appropriate application of strategic methods covered in BUS 498. The main focus will be on
team’s ability to offer creative solutions based on the case scenario and to justify these solutions with rigorous analysis.
The case that typically gets assigned has plenty of data and has open-ended possible solutions. A standard evaluation
form, available at the Case Competition website, will be used to judge the in-class and the school-wide case-competition
presentations.
Student team perspective: You are acting in the role as consultants or advisers to the company described in the case.
Please select a name (maximum 30 characters with spaces) for your fictitious consulting company.
Presentation details: Imagine that you are presenting to the top management team of the company. You will have 12
minutes for your presentation with some flexibility to finish. Make sure anything that is salient is presented in these 12
minutes; flexibility is just to give you an opportunity to wrap up (instead of cutting you off on the dot at 12:00). It is
strongly recommended that your presentation not exceed 12 minutes and 30 seconds. In short, think of 30 seconds
as the flexibility available to you. Do not use a skit format (e.g., acting out a meeting-in-progress between the
company’s top management team and the consulting team) during your presentation. All team members should take part
in presenting, but teams can rely more on stronger speakers.
Use of external data: Doing additional research is not a requirement for this assignment. The case chosen for the Case
Competition is typically rich with quantitative and qualitative information. The current case has 114 end note items and
14 exhibits. Please focus more on creatively and rigorously using the information already available in the case rather than
on colleting new information. But if you feel the available information is insufficient for your analysis, you may do
research and collect additional, external data. However, it is important that your entire presentation is based on the
information that was available at the time of the case. The decision timeframe in the case is March 2017 (not 2021).
Therefore, for the sake of uniformity across participating teams, please do not use competitor, company, industry, or any
other information that became available after March 2017. If you collect additional, external data, be sure to cite your
sources in your bibliography. “Failure to quote sources or material” is a violation of the Honor Code.
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