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Makerere University Samsung Competition by Adopting the Internet of Things Summary

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In 2014, the Internet of things (IoT) was still considered in its infancy stage. Over the next two years, the IoT matured and represented a considerable amount of uncertainty for the entire electronics industry. In 2016, the industry was at an inflection point regarding the technology, and its largest competitors had to make a choice: risk investing in research and development for a potential return (or failure), or stay the course and let competitors assume the risk. The chief executive officer of Samsung Electronics Co. Ltd. (Samsung), Boo-Keun Yoon, was in a position to take a stand in regard to the IoT and invest US$1.2 billion, which could have a major impact on the company’s future. It was up to Yoon to decide. Your written analysis (approx. 5 pages of text, not counting title page, reference page or exhibits if used) should include: • Executive summary • Defining the issues • Analyzing the case • Recommendations

Sources: 4 sources required

Citation Style: MLA

REQUIREMENTS 5 pages / 1375 words (Double spacing)

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