I will provide attachments. microsoft word doc and excel doc that need revisions.
A1. Business Identification
Competent
A2. Mission
Competent
A3. Business Goals
Competent
A4. Keys to Success
Competent
B1. Industry History
Competent
B2. Legal Form
Competent
B3. Location and Facilities
Approaching Competence
The response identifies the location as a secure facility in the central business district in Columbus, OH. A detailed description of the facility is not provided.
B4. Management Structure
Competent
B5. Products and Services
Competent
C1. Target Market
Competent
C2. Industry Analysis
Competent
C3A. SWOT
Competent
C3B. Explanation of SWOT Analysis
Competent
D1. Four Ps
Competent
D2. Price List
Competent
D3. Promotional Strategy
Approaching Competence
An overview of the promotional strategy is included in the response. A detailed discussion including specific tasks, target dates and responsible parties is not provided.
D4. Sales Forecast
Approaching Competence
The response mentions that the marketing division has evaluated the financial viability of the market and provides a first year profit. A discussion detailing the expected market conditions is not fully developed and a 12 month forecast that ties to the income statement is not provided.
E1. Overall Strategy
Not Evident
The overall strategy will include direct mail, call backs, and sales management. A discussion of the overall strategy for launching the business that includes target dates and goals for implementation is not evident in the work.
E2. Monitoring Plan
Approaching Competence
The response discusses monitoring quality control and customer satisfaction. Monitoring the financial aspect of the business is not addressed.
F1. Profit and Loss Statement
Not Evident
The response includes a profit and loss statement. A 12 month forecast is not provided that ties to the P&L statement. Please note that the monthly interest expense is high in relation to the long term loan listed on the balance sheet.
F2. Forecasted Balance Sheet
Not Evident
A balance sheet is provided. An owner investment and long term loan are included in the statement; however, a discussion of the investment needs is not provided. The profit and loss statement needs to be revisited which may indicate that the balance sheet may need updating. Please note that the anticipated profit should be listed as the retained earnings.
G1. Financial Projections
Approaching Competence
The response address the balance sheet stability. A discussion of the assumptions used when constructing the financial statements is not fully developed.
G2. Financial Position
Approaching Competence
The net profit of $75,300 is included in the discussion. Once the financial statements are revisited, this aspect can be fairly evaluated.
G3. Capital/Investment Needs
Not Evident
The response discusses the expenses of the company. The capital/investment needs are not addressed; however, the balance sheet includes a long term loan and an owner investment of $2,590,195.
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